Before taking action, we think. No matter how pressing the issue or how serious the threat, we first gather all the information required for a successful outcome. This means we take the time to get under the skin of your business, understand the full context of a controversial story or run through every possible scenario and outcome for you, before we act. We do whatever it takes for our clients – but we think first.
A strategy is only as good as its delivery, and the key to successful delivery is communication. Before we develop a plan, we make sure we understand the concerns of all stakeholders, whether the legal community, regulators, shareholders, employees or family members. To communicate effectively, we employ the best channels to reach our audience – from our network of traditional media contacts to the fast-moving medium of social media – and work in partnership with your communications and legal teams. Most importantly, everything we say, every step of the way, is aligned to the messages we have created with you.
The way to shape events and influence outcomes is to craft a strong public narrative, not to be defined by it. Over the years, we have secured the best possible outcomes for our clients: stronger businesses, intact or enhanced reputations and, whether a litigation case is won or lost, a client who leaves court on the front foot and looking forward. Whether an outcome is positive or negative, we will have you covered.