The Family Team of a West End law firm launched a Fixed Fee Arbitration Service that they wanted to promote as widely as possible. The firm wished to target the traditional and digital media however noted that the London family law market is notoriously competitive.
The Byfield Difference
Byfield began by implementing a strategy that formed the basis of the campaign communications. This included identifying the benefits of the service, the key messages and the target audience. Following this Byfield developed a media strategy for the campaign whilst working closely with the marketing team to streamline communications.
The campaign was launched with an exclusive quarter page article in the London Evening Standard, followed by coverage in a number of national and regional newspapers. Following the launch of the campaign we also secured more in-depth pieces in the private client trade press.