As a legal PR, contacting journalists can feel a bit like shooting arrows in the dark. Pitching to get your partners in key publications...Read more
Digital & Content
Digital and content marketing is a vital channel for the legal sector. Your clients and referrers are increasingly looking at your digital assets to assess your knowledge, authority and reputation, so it is crucial to develop a customised digital content strategy that makes the best use of your website, social media channels and content marketing.
A series of blog posts, for example, can be a powerful way to boost your authority and thought leadership credentials, while social media is the perfect vehicle to raise awareness quickly and efficiently. Content marketing works best when it is integrated, for example when a blog post or a video is amplified and shared across social media platforms to reach the widest possible audience.
Led by Asad Moghal, our digital team creates and delivers integrated digital marketing campaigns that will reinforce your PR and enhance your business development activity. We can advise your team on best practice for a host of digital marketing activities including search engine marketing, content strategy, social media, email marketing and content marketing such as blogs and video content.
Contact us to find out more about our digital marketing services.