Services

Legal PR

The legal industry has never been so competitive. Reputation is what makes you stand out.

Legal PR

The market has changed. In this new landscape, law firms compete fiercely on both national and international stages, alternative business structures increasingly challenge for conventional legal work and technological disruption looms ever larger. There’s a heightened awareness in the legal industry about what reputation really means and how it can impact your business, both negatively and positively. Your reputation must shine through for you to be noticed – it’s a commercial imperative.

Byfield is a specialist communications agency that drives the Legal PR industry and knows the business of law better than any other. Done well, Legal PR is about much more than column inches – it gives you an edge by communicating what makes your offer unique to the market.

Led by Juliet Carey, our Legal PR service knows how to reach the right audience for law firms across all channels, including digital marketing and social media. Byfield provides communications that deliver concrete outcomes: in the media, Byfield turns lawyers into thought leaders; in the marketplace, we translate business plans into compelling campaigns and content.

Contact us to find out more about our Legal PR services.

19 November 2019 | Asad Moghal

PRCA Legal PR Guide

The PRCA Legal PR Guide showcases new insights from leading legal PR, communications specialists, business development and marketing directors, and... Read more
18 November 2019 | Oliver Gudgeon

How to Be a Better Legal PR

The role of the legal PR has complexified over this decade. But which attributes and tools remain top of legal communications...

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17 October 2019 | Tayla Murphy

Dissecting the Comms of a Case

With a 24/7 news agenda it’s no surprise that public interest proliferates when litigation arises, and with increased media transparency...

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13 September 2019 | Bethaney Durkin

How to Plan for a Crisis

A corporate crisis situation can strike with very little warning. Law firms today operate in an environment where they arguably face more...

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