A strong reputation can’t be bought – but it can be built.
We appreciate the value of a strong reputation and, more importantly, we know how to build one. As legal sector communication specialists, we position leading law firms in front of the audiences that matter most. We use our knowledge, insights and contacts to our clients’ commercial advantage.
In today’s world, reputation can have a dramatic impact on your business. A strong reputation is needed to rise above the white noise of your competitors and be noticed – it’s a commercial imperative.
Byfield is a strategic communications consultancy that understands how to develop a leading profile across the full range of media channels. Our clients rely on us to help their law firms stand-out in an evolving legal market and to attract and retain the best clients and talent by building and protecting their reputations.
Specialising in the legal industry, and as experts in the business of law, Byfield provides communications that deliver concrete outcomes: in the media, Byfield turns lawyers into thought leaders; and in the marketplace, we translate business plans into compelling campaigns and engaging online content.
Capabilities
- Legal PR strategy
- Legal PR audits
- Brand positioning and messaging
- Campaign planning
- Media relations
- Digital marketing strategy
- Social media management
- Paid-for advertising
- Content marketing
- Media training
- Internal communications
- Leadership communications
- Thought leadership
Our thinking
Bad Culture Set to Become a Regulatory as Well as a Reputational Issue for Firms in 2022
Bad Culture Set to Become a Regulatory as Well as a Reputational Issue for Firms in 2022 https://byfieldconsultancy.com/wp-content/uploads/2022/01/culture-and-conduct.jpg 612 366 Michael Evans https://byfieldconsultancy.com/wp-content/uploads/2022/01/Michael-Evans173-e1643362046707-96x96.jpg
Why Poverty Needs to Move Closer the Top of Law Firms’ ESG Agendas
Why Poverty Needs to Move Closer the Top of Law Firms’ ESG Agendas https://byfieldconsultancy.com/wp-content/uploads/2022/01/esg-image.jpg 1280 720 Ben Girdlestone https://byfieldconsultancy.com/wp-content/uploads/2022/01/Ben-244-96x96.jpg
A New Year’s Resolution – Personal PR Perspectives
A New Year’s Resolution – Personal PR Perspectives https://byfieldconsultancy.com/wp-content/uploads/2022/01/pexels-breakingpic-3297.jpg 1600 1067 Katherine Walkling https://byfieldconsultancy.com/wp-content/uploads/2022/01/Katherine-2889-e1643361988723-96x96.jpg
Law Firm Merger Communications: Walking a Tightrope Above a Minefield
Law Firm Merger Communications: Walking a Tightrope Above a Minefield https://byfieldconsultancy.com/wp-content/uploads/2021/12/sean-benesh-vfJPtNFGfVs-unsplash-scaled.jpg 2048 2560 Tsuey Shan Halford https://byfieldconsultancy.com/wp-content/uploads/2022/01/Tsuey1206-e1643362151706-96x96.jpg
Why it’s Time to Talk About the Benefits of Neurodiversity in Law
Why it’s Time to Talk About the Benefits of Neurodiversity in Law https://byfieldconsultancy.com/wp-content/uploads/2021/12/pexels-pixabay-163255-scaled.jpg 2560 1445 Jonathan Harris https://byfieldconsultancy.com/wp-content/uploads/2022/01/DSC_5105-1-e1643362254882-96x96.jpg
COP26: Getting Your Voice Heard
COP26: Getting Your Voice Heard https://byfieldconsultancy.com/wp-content/uploads/2021/11/fredrika-carlsson-SbOJ_kguMGM-unsplash-1-scaled.jpg 2560 1828 Tabitha Steemson https://byfieldconsultancy.com/wp-content/uploads/2022/01/DSC_4797-1-e1642682107263-96x96.jpg
Green and Pleasant Law; How UK Law Firms Can Embrace Green Practise
Green and Pleasant Law; How UK Law Firms Can Embrace Green Practise https://byfieldconsultancy.com/wp-content/uploads/2021/08/ESG-Blog-1.5.jpg 1600 550 Michael Evans https://byfieldconsultancy.com/wp-content/uploads/2022/01/Michael-Evans173-e1643362046707-96x96.jpg
Building Foundations: A Short Guide to a Career in Legal PR
Building Foundations: A Short Guide to a Career in Legal PR https://byfieldconsultancy.com/wp-content/uploads/2021/04/priscilla-du-preez-OEdkPaxYMXU-unsplash-scaled.jpg 2560 1707 Tsuey Shan Halford https://byfieldconsultancy.com/wp-content/uploads/2022/01/Tsuey1206-e1643362151706-96x96.jpg
Mind the Gap – Are London’s Legal Firms Finally Closing the Tech Gap?
Mind the Gap – Are London’s Legal Firms Finally Closing the Tech Gap? https://byfieldconsultancy.com/wp-content/uploads/2021/04/DSC_9823-min-scaled.jpg 2560 1709 byfield https://byfieldconsultancy.com/wp-content/uploads/2020/12/Byfiled-ico-560x560.png
The Sleeping Giant – Wikipedia
The Sleeping Giant – Wikipedia https://byfieldconsultancy.com/wp-content/uploads/2021/04/DSC_2387-min-scaled.jpg 2560 1709 Michael Evans https://byfieldconsultancy.com/wp-content/uploads/2022/01/Michael-Evans173-e1643362046707-96x96.jpg
Bears Fighting Alligators: How to Pick Your Social Media Battlefield
Bears Fighting Alligators: How to Pick Your Social Media Battlefield https://byfieldconsultancy.com/wp-content/uploads/2021/04/dole777-gPet7PdxI1Q-unsplash-scaled.jpg 2560 1437 Michael Evans https://byfieldconsultancy.com/wp-content/uploads/2022/01/Michael-Evans173-e1643362046707-96x96.jpg
’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching
’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching https://byfieldconsultancy.com/wp-content/uploads/2021/04/DSC_1239-scaled.jpg 2560 1709 Tayla Murphy https://byfieldconsultancy.com/wp-content/uploads/2022/01/Tayla-2506-1-e1642071963411-96x96.jpg
Exclusivity vs. Utility: The Argument Around Clubhouse
Exclusivity vs. Utility: The Argument Around Clubhouse https://byfieldconsultancy.com/wp-content/uploads/2021/04/dmitry-mashkin-EHvk2d2vAuQ-unsplash-scaled.jpg 2560 1920 Michael Evans https://byfieldconsultancy.com/wp-content/uploads/2022/01/Michael-Evans173-e1643362046707-96x96.jpg
Priority Channels: Making the Most of Media
Priority Channels: Making the Most of Media https://byfieldconsultancy.com/wp-content/uploads/2021/04/priscilla-du-preez-OEdkPaxYMXU-unsplash-scaled.jpg 2560 1707 Michael Evans https://byfieldconsultancy.com/wp-content/uploads/2022/01/Michael-Evans173-e1643362046707-96x96.jpg
The Media Has Evolved
The Media Has Evolved https://byfieldconsultancy.com/wp-content/uploads/2020/10/buzz-feed-news.png 1600 1200 Eugenia Verenko https://byfieldconsultancy.com/wp-content/uploads/2020/05/DSC_3584-scaled-e1649070853396-96x96.jpg
Why Lawyers Should Become LinkedIn Leaders
Why Lawyers Should Become LinkedIn Leaders https://byfieldconsultancy.com/wp-content/uploads/2020/10/office-desktop.jpg 1600 1200 Erika McKeever https://byfieldconsultancy.com/wp-content/uploads/2021/01/Byfield-Erika-125-96x96.jpg
How Savvy Banking and Finance Legal Commentators Get It Right
How Savvy Banking and Finance Legal Commentators Get It Right https://byfieldconsultancy.com/wp-content/uploads/2020/10/How-Savvy-Banking-and-Finance-Legal-Commentators-Get-It-Right.jpg 1800 1200 Eugenia Verenko https://byfieldconsultancy.com/wp-content/uploads/2020/05/DSC_3584-scaled-e1649070853396-96x96.jpg
Five Internal Communications Tips for Law Firms in Our New World
Five Internal Communications Tips for Law Firms in Our New World https://byfieldconsultancy.com/wp-content/uploads/2020/10/Five-Internal-Communications-Tips.jpg 1800 1200 byfield https://byfieldconsultancy.com/wp-content/uploads/2020/12/Byfiled-ico-560x560.png
