In today’s competitive legal landscape, a formidable reputation is not just an asset; it’s a commercial imperative to distinguishing your firm in the market.
Byfield is a strategic communications consultancy specialising in law firms. We elevate law firms and their suppliers in the ever-evolving legal market, led by our Managing Directors, Ben Girdlestone (former Head of Communications at Slaughter and May) and Michael Evans (Head of Communications EMEA at Baker McKenzie).
Our expertise enables law firms and sector bodies to build and amplify their brands, ensuring they stand out to prospective clients, attract top talent, and engage key stakeholders effectively. We deliver strategic communications with tangible results, understanding the intricacies of law firm operations and managing strategic communications during critical changes like mergers and restructurings. Getting crucial announcements right is vital. From lateral hires to financial results and key appointments, we have an intuitive understanding of the legal  focused  press and its nuances. Our approach ensures that you achieve the right cut-through for your successes, receiving the recognition you deserve to the right audience.
Your firm’s story is more than just a marketing tool—it’s a powerful asset for winning clients and retaining talent. We help law firms craft and amplify a unique narrative, showcasing what makes them special, from culture to values and beyond. We can support you to create flagship campaigns on diversity, inclusion, wellness, and workplace culture.
Byfield values long-term client relationships and is dedicated to achieving outcomes that drive business objectives. We enhance law firm visibility across various practice areas, establish lawyers as leaders on critical client issues. Our extensive network includes key journalists across national newspapers and niche trade publications, turning lawyers into thought leaders.
Alongside traditional methods of external communications, our agency offers comprehensive digital and content services tailored to elevate your firm’s online presence. Our digital marketing strategy ensures a cohesive and effective approach to reaching potential clients and includes managing and implementing paid advertising campaigns, crafting compelling narratives through our content marketing that resonate with your audience and providing social media management services on key platforms which foster meaningful connections with your audience.
We are more than a service provider; we are your strategic partner in success.
Capabilities
- Strategic consulting inc. brand positioning, message development and scenario planning.
- Competitor analysis and media profile audits
- Leadership communications
- Proactive media relations
- Campaign planning and delivery
- Data-led insight and reports
- Media training
- Internal and client communications
- Digital marketing strategy
- Social media management
- Paid-for advertising
- Content marketing