Our Thinking

Surveying the Scene
Surveying the Scene 2560 1709 Ben Girdlestone

Surveying the Scene

Central London certainly felt busier last week, the queues for coffee and sandwiches in Pret and M&S were longer and the tube on my commute was standing room only. However, against that seemingly positive backdrop, last week would have been a challenging one for all those working in communications at…

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When your clients pose a reputational risk
When Your Clients Pose a Reputational Risk 2560 1709 Gus Sellitto

When Your Clients Pose a Reputational Risk

Law firms are under scrutiny for the clients they choose to act for and this pressure is only going to intensify. More scrutiny inevitably leads to greater risk that firms – by acting for clients perceived to be disreputable – will damage their own reputations. This is all set against…

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Moving On Up
Moving On Up 2560 1709 Gus Sellitto

Moving On Up

“The most important step a person [sic: man] can take. It’s not the first one, is it? It’s the next one. Always the next step” Science fiction author Brandon Sanderson isn’t the first name which comes to mind in respect of corporate strategy, but he perfectly articulates an historic moment…

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Following the Party Line
Following the Party line 2560 1709 Ben Girdlestone

Following the Party line

As debate intensifies around mandated vaccines for employees, Byfield Director Ben Girdlestone considers how firms are tackling communication challenges around the return to work, particularly in respect to following government guidance. Early September certainly has the feel of Back to School about it, as it does every year.  This year…

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Oatly Vs Glebe Farm Food – Picking your Battles
Oatly Vs Glebe Farm Food – Picking your Battles 2560 1709 Dina Hudson

Oatly Vs Glebe Farm Food – Picking your Battles

This morning, the news broke that a family-run farm has won its legal battle against Oatly, the multimillion-pound producers of plant-based milk, after they were accused of trademark infringement. Oatly brought legal action against Glebe Farm Foods, saying their product PureOaty took “unfair advantage” of their own product. However, a…

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Green Practise
Green and Pleasant Law; How UK Law Firms Can Embrace Green Practise 1600 550 Tobias Sansome

Green and Pleasant Law; How UK Law Firms Can Embrace Green Practise

As floods devastate Asia and Europe, and the US suffers oppressive heatwaves, Byfield’s Senior Content Executive Tobias Sansome asks the question: what can legal firms do in the fight against climate change?   “The more things change, the more they stay the same” In the last decade the climate ‘debate’…

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Think Before You Post
Knowing is Half the Battle; Why it’s Important to #ThinkBeforeYouPost 2560 1440 Tobias Sansome

Knowing is Half the Battle; Why it’s Important to #ThinkBeforeYouPost

The Office of the Attorney General has this week launched a campaign to educate the public on the risks of social media posts about ongoing trials. To find out why this is needed, Senior Content Executive Tobias Sansome investigates the risks to our judicial system, and the AG’s plans to…

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Thinking About Thought Leadership
Thinking about Thought Leadership  2560 1707 Jessica Hancock

Thinking about Thought Leadership 

As thought leadership content becomes increasingly commonplace within communications strategies, Byfield’s Account Executive Jess Hancock considers what questions PRs must ask themselves to ensure their piece is effective. In the last decade, the extent to which firms have become invested in thought leadership as a demonstration of the depth of their expertise has become increasingly apparent. We have…

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Byfield Appoints New Director – Ben Girdlestone Joins From Slaughter and May 800 418 Asad Moghal

Byfield Appoints New Director – Ben Girdlestone Joins From Slaughter and May

Legal sector communications specialist, Byfield, today announces the appointment of Ben Girdlestone who joins the consultancy as a director from Slaughter and May. This is a key senior appointment, as Ben will help to further enhance Byfield’s profile for providing reputation counsel to support the brand building and business development…

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Chambers Litigation Ranking
Byfield Ranked by Chambers For Litigation Support 1417 1077 Asad Moghal

Byfield Ranked by Chambers For Litigation Support

We are pleased to announce that Byfield has been recognised by Chambers and Partners for Litigation Support in its 2021 ranking. Byfield has been recognised in Band 3 of the guide for its “unique ability to sense the pulse of a dispute and manage a PR strategy in a way…

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Winning the Battle but Losing the War; The Unseen Reputational Risk of Defending US-Style Class Actions 2310 1534 Liam McCafferty

Winning the Battle but Losing the War; The Unseen Reputational Risk of Defending US-Style Class Actions

Dina Hudson More about the author A landmark case which could reshape the civil claims market in the UK is awaiting judgment in the Supreme Court. The case may lead to an increase in ‘opt-out’ style litigation, which presents reputational risks, write Liam McCafferty and Dina Hudson of Byfield.  …

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Byfield Welcomes Gericó Associates to Mirovia 2560 1709 Asad Moghal

Byfield Welcomes Gericó Associates to Mirovia

We are delighted to welcome Gericó Associates to Mirovia – the first dedicated international alliance for legal sector communications. Gericó Associates is the first firm from Spain to join the alliance, and through Gericó, Muro & Asociados, has also expanded Mirovia’s reach to include audiences in Latin America.  Founded in…

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Space Law
Space; the Final (Legal) Frontier 2560 1709 Tobias Sansome

Space; the Final (Legal) Frontier

As commercial interest sparks a ‘Second Space Race’, our Senior Content Executive Tobias Sansome looks at the pre-existing legislation on space, and questions whether it is fit for purpose in today’s age.  “One Small Step For Man” Looking back at the 4,000 years of written law, it is hard to…

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Gus Sellitto Quoted in The Global Legal Post 944 541 Gus Sellitto

Gus Sellitto Quoted in The Global Legal Post

Byfield Managing Director Gus Sellitto has been quoted in The Global Legal Post on the news that chambers set 36 Group has urged its tenants to exercise the ‘greatest caution’ when commenting on social media about the sanctions imposed by China against Essex Court Chambers. Gus commented: “This is a…

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Byfield Consultancy
The Future of Sexual Misconduct Cases Before the SRA and SDT 2560 1709 Bethaney Durkin

The Future of Sexual Misconduct Cases Before the SRA and SDT

Following the news that the SRA has 140 complaints under current investigation, our Account Director Bethaney Durkin examines the SRA’s efforts to enforce justice and equality in the workplace, in the wake of a recent chastening High Court judgment against the SDT. The Solicitors Regulation Authority (SRA) confirmed last month…

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“Love all, Trust Few, Do Wrong to None”; The Fall and Rise of the European Super League 2560 1709 Liam McCafferty

“Love all, Trust Few, Do Wrong to None”; The Fall and Rise of the European Super League

As the dust from the European Super League debacle settles, our Account Manager Liam McCafferty takes a look at the missteps the clubs made along the way, and the events that turned public perception against the Big Six’s coup d’etat. The launch of the European Super League may go down…

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Building Foundations: A Short Guide to a Career in Legal PR 2560 1707 Tsuey Shan Halford

Building Foundations: A Short Guide to a Career in Legal PR

When you’re in the thick of it, and you can’t see the wood for the trees, do you sometimes think back to the start of your career and wonder how it all began? Some of you may have charted out your careers from the get-go but like many of my…

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Reputation Counsel; it’s what we do 2508 2560 Gus Sellitto

Reputation Counsel; it’s what we do

Byfield is pleased to announce the launch of our new website, and the next evolution of our brand identity: establishing our position as a leading consultancy providing reputation counsel to the legal sector and its clients.  Reputation Counsel Just as law firms provide counsel to their clients on legal issues,…

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Mind the Gap – Are London’s Legal Firms Finally Closing the Tech Gap? 2560 1709 Asad Moghal

Mind the Gap – Are London’s Legal Firms Finally Closing the Tech Gap?

Theresa Yurkewich Hoffman, Senior Policy and Innovation Advisor at the City of London Corporation, gives her thoughts on legal-tech gap, the ‘tech gap’, and what’s being done to address it. The legal sector has often been described as lagging behind the rest of the services in its adoption of new technologies…

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A Brief History of Litigation PR 2560 1709 Eugenia Verenko

A Brief History of Litigation PR

The origins of Litigation PR may not be common knowledge amongst those outside the industry, but – according to Eugenia Verenko, Senior Consultant at Byfield – for those in the know the birth of Litigation PR represents a vital turning point, and teaches an important lesson, even today. Over the…

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The Dividing Line: Social Media, Employee Policies and Reputation Management 1280 905 Tobias Sansome

The Dividing Line: Social Media, Employee Policies and Reputation Management

As reputation management and public persona become increasingly tied to social media presence, many are beginning to consider implementing a company-wide social media policy. We reached out to our readers to ask if their firms have a social media policy in place. We recently hosted a survey on our LinkedIn…

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The Sleeping Giant – Wikipedia 2560 1709 Tobias Sansome

The Sleeping Giant – Wikipedia

The media is glutted with cautionary tales of firms that have dabbled in the ethically dubious waters of Wikipedia edits. Wikipedia has previously expressed dissatisfaction with the use of the platform by PR agencies to promote clients, and has gone as far as to produce guidelines for both contributors and…

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Bears Fighting Alligators: How to Pick Your Social Media Battlefield 2560 1437 Tobias Sansome

Bears Fighting Alligators: How to Pick Your Social Media Battlefield

James L Barksdale, a pioneering executive – and endless source of aphorisms – who operated during the late 90s digital boom, famously quipped that “in a fight between a bear and an alligator, it is the terrain which determine who wins”. Whilst initially meant as a warning for firms to carefully…

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’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching 2560 1709 Tayla Murphy

’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching

Pitching to journalists can be a daunting undertaking for even the most experienced PRs, let alone those new to the trade, but learning to sell into the media is perhaps the single most important tick box for any PR consultant.

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We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk 2560 1919 Liam McCafferty

We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk

In my previous blog, I explained how to anticipate risks to reputation as early and as comprehensively as possible by building the right capacities to become a reputation-conscious organisation. In this instalment, I look at how to analyse and assess the potential impact of reputational harm to your firm.  By…

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How to Avoid a Reputation Crisis When Presenting to Your Employees 2560 1707 Dina Hudson

How to Avoid a Reputation Crisis When Presenting to Your Employees

In the light of recent allegations against KPMG’s Bill Michael, Account Executive Dina Hudson breaks down the value of authenticity, vs the need for tact. KPMG’s Bill Michael threw himself and his firm into the spotlight when he ordered his staff to “stop moaning”, and “stop playing the victim card”  during a townhall…

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Exclusivity vs. Utility: The Argument Around Clubhouse 2560 1920 Tobias Sansome

Exclusivity vs. Utility: The Argument Around Clubhouse

Have you begun to think about how you’d integrate Clubhouse into your #communications strategy? Yes                                    11% No                                …

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Aberrance, Blunders and Catface: The ABC’s of Zoom Errors 2560 1707 Tobias Sansome

Aberrance, Blunders and Catface: The ABC’s of Zoom Errors

In an interconnected world, we need to be sure we don’t share… too much. Silence falls in the zoom-call, jerking you back from your daydream. Sweat beads on your palms as you feel the sudden tenseness, hear the subsequent dry cough. Your eyes dart to the bottom of the screen;…

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Priority Channels: Making the Most of Media 2560 1707 Tobias Sansome

Priority Channels: Making the Most of Media

Byfield’s survey shows social media may rule the roost, but content is her consort. One of our recent polls asked our clients which communication channel was their firm’s priority for 2021; and the results have stated conclusively that Social Media (59%) is the most important form of communication, by a…

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The litigation centre of a decentralised world
The litigation centre of a decentralised world 1457 806 Asad Moghal

The litigation centre of a decentralised world

Byfield Senior Content Executive Tobias Sansome has written for London International Disputes Week on how London has sustained its title as the centre for disputes resolution in a decentralised world.

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Does reputation risk mean calling time on law firm drinking? 2048 1134 Asad Moghal

Does reputation risk mean calling time on law firm drinking?

Byfield Managing Director Gus Sellitto has written for fivehundred magazine on whether it is time for law firms to sober up, after a number of high-profile investigations linked to excessive drinking. “In my experience, there has never such an acute awareness among law firms of the reputational damage they and…

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Between a rock and a soft place – leadership in a crisis
Between a rock and a soft place – leadership in a crisis 1600 1200 Tsuey Shan Halford

Between a rock and a soft place – leadership in a crisis

The coronavirus pandemic has been a test of character and determination for millions, and within the context of business, it has been the ultimate test of leadership.

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Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk 1600 1200 Liam McCafferty

Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk

Just as history is oft said to repeat itself; there is rarely a crisis without precedent. For each and every conceivable event, there is likely someone, somewhere, who has experienced it.

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Byfield MD Gus Sellitto writes for The Times 1020 1164 Gus Sellitto

Byfield MD Gus Sellitto writes for The Times

Byfield Consultancy managing director Gus Sellitto, has appeared in today’s edition of The Times discussing Sir Philip Green’s battle to save his reputation. The article analyses how the former BHS boss may have inadvertently damaged his reputation in his attempt to suppress the allegations. To read the full article please click…

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Byfield MD Gus Sellitto Writes For fivehundred 1618 1142 Gus Sellitto

Byfield MD Gus Sellitto Writes For fivehundred

Byfield Consultancy managing director Gus Sellitto has appeared in fivehundred, discussing the PR response to #MeToo and law firm reputations. The read the full article, please click here. This article originally appeared in fivehundred   

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Gus Sellitto in PR in Lockdown Podcast 2560 1298 Gus Sellitto

Gus Sellitto in PR in Lockdown Podcast

Listen to the Lockdown Podcast

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zoom meeting
The Importance of a Litigation PR Strategy 1600 1200 Dina Hudson

The Importance of a Litigation PR Strategy

Earlier this month, Byfield Consultancy and Commwiser held a virtual roundtable focused on litigation in India.

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Buzz feed News
The Media Has Evolved 1600 1200 Eugenia Verenko

The Media Has Evolved

The way in which media have covered scandals in the world of business and finance has changed dramatically in the last few years.

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Why Lawyers Should Become LinkedIn Leaders
Why Lawyers Should Become LinkedIn Leaders 1600 1200 Erika McKeever

Why Lawyers Should Become LinkedIn Leaders

LinkedIn is one of the most leveraged digital platforms for growing a business. The professional network is accessed by more than 300 million active users, with nearly 40% accessing it daily.

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Savvy Banking and Finance Legal Commentators Get It Right
How Savvy Banking and Finance Legal Commentators Get It Right 1800 1200 Eugenia Verenko

How Savvy Banking and Finance Legal Commentators Get It Right

If savvy banking and finance legal commentators were to name the most important thing for when they talk or write for the media, what would that be?

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Five Internal Communications Tips
Five Internal Communications Tips for Law Firms in Our New World 1800 1200 Asad Moghal

Five Internal Communications Tips for Law Firms in Our New World

In our most recent insight report, Six Things Keeping Managing Partners Awake at Night, the top-cited risks on managing partners’ minds as a result of COVID-19 can be broken down.

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WFH – How Law Firm Leaders Can Sustain Culture
WFH – How Law Firm Leaders Can Sustain Culture 1600 1200 Gus Sellitto

WFH – How Law Firm Leaders Can Sustain Culture

Recent roundtable discussions with the leaders of major law firms have been candid and stimulating in equal measure.

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Gus Sellitto
‘The Six Things Keeping Managing Partners Awake at Night’ Covered by Global Legal Post 1600 1200 Gus Sellitto

‘The Six Things Keeping Managing Partners Awake at Night’ Covered by Global Legal Post

Byfield’s new report ‘The Six Things Keeping Managing Partners Awake at Night’ has been covered in Global Legal Post.

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Differentiating Reputational Risk in the New Normal
Differentiating Reputational Risk in the New Normal 1600 1200 Liam McCafferty

Differentiating Reputational Risk in the New Normal

The pandemic has tossed aside many of the assumptions of the past as we move towards what has been tentatively dubbed the ‘new normal’.

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6 Things Keeping Law Firm Leaders Up at Night in the New Normal
6 Things Keeping Law Firm Leaders Up at Night in the New Normal 1800 1200 Gus Sellitto

6 Things Keeping Law Firm Leaders Up at Night in the New Normal

Law firm leaders are facing staggering challenges against a backdrop of increasing uncertainty.

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Guest Blog: A Week in the Life of a Virtual Intern
Guest Blog: A Week in the Life of a Virtual Intern 1800 1200 Tayla Murphy

Guest Blog: A Week in the Life of a Virtual Intern

This guest blog was written by Kanika Supeyia.

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The Six Things Keeping Managing Partners Awake at Night 1034 668 Asad Moghal

The Six Things Keeping Managing Partners Awake at Night

Law firm leaders facing seismic challenges in how they run and lead their businesses against a backdrop of increasing uncertainty.

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Building Trust at a Distance 1800 1200 Tsuey Shan Halford

Building Trust at a Distance

Trust is hard to define, but we all know when it’s lost. It’s an intangible force that holds our worlds together.

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sorry we're closed
Covid-19, and 3 Lessons for Law Firm Leaders 1600 1064 Gus Sellitto

Covid-19, and 3 Lessons for Law Firm Leaders

The Key to Emerging from Lockdown with Reputation Intact

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Finding the Balance Between Global and Local: The Communications Challenge
Finding the Balance Between Global and Local: The Communications Challenge 1633 1084 Bethaney Durkin

Finding the Balance Between Global and Local: The Communications Challenge

It is at risk of becoming a cliché, but it remains true to say that global organisations have in recent times faced a number of unprecedented challenges to their operations

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What is good PR in the time of COVID-19
What is good PR in the time of COVID-19? 1600 990 Asad Moghal

What is good PR in the time of COVID-19?

The COVID-19 pandemic has posited an unprecedented challenge to the communications industry.

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Events in the Age of COVID
Guest Blog: Events in the Age of COVID 1632 1225 Asad Moghal

Guest Blog: Events in the Age of COVID

This guest blog is written by full-service events and experiential agency, Ann Squared.

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Litigation PR Report
Litigation PR Report 1600 895 Gus Sellitto

Litigation PR Report

empty-london-underground
Guest Blog: Thought Leadership in the Age of COVID-19 1600 900 Asad Moghal

Guest Blog: Thought Leadership in the Age of COVID-19

This article has been written by Connor Sharp from Censuswide.

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Guest Blog: How I Became Used to Remote Working - A Lawyer's Perspective
Guest Blog: How I Became Used to Remote Working – A Lawyer’s Perspective 1640 1091 Asad Moghal

Guest Blog: How I Became Used to Remote Working – A Lawyer’s Perspective

This guest post is written by Rex Glensy, Partner at Plonsker Law.

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Tips For Lawyers Working From Home
Guest Blog: Tips For Lawyers Working From Home 1500 995 Asad Moghal

Guest Blog: Tips For Lawyers Working From Home

This guest blog is written by LawCare.

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Why Internal Communications Are Key During a Crisis
Why Internal Communications Are Key During a Crisis 1920 1280 Bethaney Durkin

Why Internal Communications Are Key During a Crisis

It is at risk of becoming a cliché, but it remains true to say that global organisations have in recent times faced a number of unprecedented challenges to their operations

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Covid-19, and the Role of Technology in Business Continuation
Covid-19, and the Role of Technology in Business Continuation 1623 1123 Katherine Walking

Covid-19, and the Role of Technology in Business Continuation

This blog is written by Katherine Walking.

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Top Ten Tips to Ace a Live Broadcast Interview From Home
Top Ten Tips to Ace a Live Broadcast Interview From Home 1627 1084 Katherine Walking

Top Ten Tips to Ace a Live Broadcast Interview From Home

This blog is written by Katherine Walking.

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Crisis PR 101 for Law Firms
Crisis PR 101 for Law Firms 1920 1280 Jessica Hancock

Crisis PR 101 for Law Firms

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