Byfield acted for one of Russia’s largest banks in a dispute against individuals in several jurisdictions to recover losses incurred in an alleged fraudulent bond scheme. Working closely with the bank’s legal and compliance teams, we devised a PR outreach programme to manage media interest around the claims, and to place pressure on the defendants.
Combining publicly available details from the legal claims and research into online resources, we built a compelling narrative for our client’s position. We planned our responses around potential scenarios to ensure media interest was managed in a timely and measured way. We also built a suite of media briefing documents, which were a vital part of informing journalists about the case and which also helped to build goodwill with reporters.
The defendants were forced into negotiations having sustained unwanted media attention and challenging coverage. This ultimately led to the losses being recovered.