Gus is the Managing Director and Co-Founder of Byfield Consultancy and one of the UK’s leading experts providing reputation counsel to law firms and their clients. He helps build reputations through effective communications campaigns and is relied upon by clients to mitigate reputational risk in highly sensitive and often business critical crisis situations. He has particular expertise in representing law firms and individuals facing regulatory investigations.
Gus also supports clients in high-profile disputes where he works closely with in-house teams and legal counsel to ensure the communications strategy supports the legal strategy in any litigation.
In his role as Managing Director, Gus is responsible for growing the consultancy and leading a team of talented individuals who together make-up the Byfield brand.
The founding chairman of the PRCA Legal PR group, Gus is passionate about the development of legal sector communications.