Gus is founder of Byfield Consultancy. He provides reputation counsel to legal and professional services firms and to companies and individuals facing reputational risk. Gus is relied upon by clients to help build and protect their reputations through effective brand building campaigns, and to manage reputational risk in sensitive and often business critical situations. He is a litigation PR specialist and works closely with litigators, in-house PR teams and senior management teams in managing the reputational aspects of disputes. Gus has significant experience of working with third party litigation funders and represents clients across a broad range of disputes nationally and internationally, including class actions where he has a particular interest. Gus is also well known for advising professional services firms and their partners who are subject to regulatory investigations.
Gus is founding chairman of the PRCA Legal PR group and is passionate about the development of legal sector communications as a valuable and specialist branch of public relations.