Thought Leadership

Finding the right line: litigation PR in an evolving ecosystem

The report contains findings from an attitude survey interviewing general counsels, litigation funders, law firm partners, QCs and PR advisors across jurisdictions.

Key findings include:

  • ESG is set to dominate future disputes, with the largest percentage of survey respondents noting it as the area of note for future litigations.
  • The majority of respondents (61%) consider reputational impact when advising clients in a dispute.
  • There is a growing recognition that litigation PR is necessary in a client’s legal strategy in a dispute – 76% of the respondents agree.
  • However, PR consultants’ involvement in litigation strategies remains low, with only 8% always involving external PR consultants when advising clients.
Finding the right line: litigation PR in an evolving ecosystem

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