UK Digital Market Share & Performance Top 573 Law Firms 2025
New research from Konstructive’s UK Legal Digital Traffic Index 2025, produced in partnership with Byfield, highlights a major shift in the digital marketing sphere for leading law firms.
While overall traffic increased to 49.3 million visits in 2025, the underlying trend tells a different story:
- Search-driven traffic fell by 8% YoY
- Direct traffic rose by 7.3%, nearing parity with search
- Referral traffic increased by 15.7%, driven by PR and third-party visibility
The findings show the firms winning online are those investing not only in digital infrastructure, but in reputation, profile and recognisable market presence across multiple channels.
The things keeping law firm leaders awake at night in 2022
Byfield asked law firm leaders about the business issues keeping them awake at night in 2022 and which of those was most reputationally sensitive.
The findings underline how the war for talent and cost management issues continue to dominate, while leaders are also concerned about client pressure on fees and cybersecurity threats.
Finding the right line: litigation PR in an evolving ecosystem
The report contains findings from an attitude survey interviewing general counsels, litigation funders, law firm partners, QCs and PR advisors across jurisdictions.
Key findings include:
- ESG is set to dominate future disputes, with the largest percentage of survey respondents noting it as the area of note for future litigations.
- The majority of respondents (61%) consider reputational impact when advising clients in a dispute.
- There is a growing recognition that litigation PR is necessary in a client’s legal strategy in a dispute – 76% of the respondents agree.
- However, PR consultants’ involvement in litigation strategies remains low, with only 8% always involving external PR consultants when advising clients.
