A Matter of Reputation- Persephone Bridgman Baker on Managing Reputation Risk in High-Stakes Disputes

In the first episode of A Matter of Reputation this year, Michael is joined by Persephone Bridgman Baker, Partner at Carter-Ruck, to explore how reputational risk intersects with disputes and investigations, often long before issues become public, and to reflect on her path into media and reputation management and how she advises clients in crises where legal, media and commercial pressures collide. The discussion examines how reputational risk is assessed alongside legal risk, the dangers of early missteps, the balance between silence and engagement, working effectively with PR advisers, advising boards and senior executives under scrutiny, and how the role of reputation in disputes is evolving, with practical takeaways for organisations preparing for the next crisis.

Click below to hear Persephone’s thoughts on how reputation in disputes and investigations might evolve over the next few years.

The episode can be downloaded and streamed from the below platforms:

Apple Podcasts:https://podcasts.apple.com/gb/podcast/persephone-bridgman-baker-on-managing-reputation-risk/id1845353544?i=1000744429355

Spotify: https://open.spotify.com/episode/6PrLUKDJAsKjTSnAUEQTTK?si=qy1QJNFESxSP72fZDW36ew

Thanks for listening!