Posts By :

Liam McCafferty

PR WEEK
  • Liam McCafferty

Liam McCafferty Writes for PR Week
Liam McCafferty Writes for PR Week 300 200 Liam McCafferty

“Aggressive strategies must be considered within the overall reputational framework. Long term, a sullied brand can be even more damaging to the bottom line than any settlement, or a bruising…

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  • Liam McCafferty

Law Firm PR Challenges in 2022: It’s All About Your People
Law Firm PR Challenges in 2022: It’s All About Your People 2560 1707 Liam McCafferty

The last year has seen no shortage of challenges for law firm leaders – forced to navigate a period of switching rapidly between actual certainty, apparent certainty and no certainty…

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  • Liam McCafferty

Winning the Battle but Losing the War; The Unseen Reputational Risk of Defending US-Style Class Actions
Winning the Battle but Losing the War; The Unseen Reputational Risk of Defending US-Style Class Actions 2310 1534 Liam McCafferty

A landmark case which could reshape the civil claims market in the UK is awaiting judgment in the Supreme Court. The case may lead to an increase in ‘opt-out’ style…

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  • Liam McCafferty

“Love all, Trust Few, Do Wrong to None”; The Fall and Rise of the European Super League
“Love all, Trust Few, Do Wrong to None”; The Fall and Rise of the European Super League 2560 1709 Liam McCafferty

As the dust from the European Super League debacle settles, our Account Manager Liam McCafferty takes a look at the missteps the clubs made along the way, and the events…

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  • Liam McCafferty

We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk
We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk 2560 1919 Liam McCafferty

In my previous blog, I explained how to anticipate risks to reputation as early and as comprehensively as possible by building the right capacities to become a reputation-conscious organisation. In…

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Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
  • Liam McCafferty

Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk 1600 1200 Liam McCafferty

Just as history is oft said to repeat itself; there is rarely a crisis without precedent. For each and every conceivable event, there is likely someone, somewhere, who has experienced it.

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Differentiating Reputational Risk in the New Normal
  • Liam McCafferty

Differentiating Reputational Risk in the New Normal
Differentiating Reputational Risk in the New Normal 1600 1200 Liam McCafferty

The pandemic has tossed aside many of the assumptions of the past as we move towards what has been tentatively dubbed the ‘new normal’.

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