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Generative AI
  • Byfield Marketing

With or without you: How will mid-market law firms adapt to Generative AI?
With or without you: How will mid-market law firms adapt to Generative AI? 1200 630 Byfield Marketing

Law firm leaders have a lot to think about in 2025. The pressures facing the legal market aren’t new, but they are intensifying—particularly for mid-market firms, which find themselves caught…

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Counsel Culture Podcast
  • Byfield Marketing

Counsel Culture – The Billable Hour’s Grip, Partner Pay Divides & Legal Reactions to DeepSeek’s Rise
Counsel Culture – The Billable Hour’s Grip, Partner Pay Divides & Legal Reactions to DeepSeek’s Rise 2560 1707 Byfield Marketing

The latest episode of Counsel Culture is now live! This week, Meg is joined by Joint Managing Director, Michael Evans, to discuss how the billable hour is still dominant in…

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Counsel Culture Podcast
  • Byfield Marketing

Counsel Culture – Navigating Change: Post-Trump Dynamics in US, UK, and EU Regulatory, Cultural, and Business Landscapes
Counsel Culture – Navigating Change: Post-Trump Dynamics in US, UK, and EU Regulatory, Cultural, and Business Landscapes 2560 1707 Byfield Marketing

This week’s episode of Counsel Culture is available to download and stream! Meg is joined by Joint Managing Director Ben Girdlestone to discuss how regulatory, cultural, and business frameworks in…

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Tight Rope- Reputational Risk
  • Byfield Marketing

When Do Legal Proceedings Pose a Reputational Risk?
When Do Legal Proceedings Pose a Reputational Risk? 2560 1703 Byfield Marketing

Corporations have long included litigation, prosecution and regulatory investigations in their risk planning. Self-evidently, losing publicly in the courts, or even winning at a cost, can create a multitude of…

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Counsel Culture Podcast
  • Byfield Marketing

Counsel Culture – Financials Season Kick-Off, Internal Pay Wars, Preparing for a Second Trump Term
Counsel Culture – Financials Season Kick-Off, Internal Pay Wars, Preparing for a Second Trump Term 2560 1707 Byfield Marketing

The latest episode of Counsel Culture is now live! This week, Meg  is joined by Joint Managing Director Michael Evans, they discuss listed firms publishing positive results despite ongoing market…

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Olivia Adams
  • Byfield Marketing

Five Minutes with Senior Account Executive Olivia Adam
Five Minutes with Senior Account Executive Olivia Adam 2560 1703 Byfield Marketing

We sat down with the newest member of the Byfield team, Senior Account Executive, Olivia Adam. What inspired you to move from journalism to communications? I have always enjoyed the…

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Counsel Culture Podcast
  • Byfield Marketing

Counsel Culture – KPMG Law’s Move into the US, Rising Rates and PE Investments into Law
Counsel Culture – KPMG Law’s Move into the US, Rising Rates and PE Investments into Law 2560 1707 Byfield Marketing

For the first Counsel Culture episode of 2025, Meg is joined by Associate Director Bethaney Durkin to discuss KPMG Law targeting an alternative business licence in the US, the increase…

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Red Thread Content
  • Byfield Marketing

Red Thread Content: The Secret to Cohesive and Engaging Campaigns
Red Thread Content: The Secret to Cohesive and Engaging Campaigns 1200 630 Byfield Marketing

It’s no great secret that businesses which create and share great content open the door to a number of key advantages over their competitors: a stronger brand, generating more leads,…

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Merger- handshake
  • Byfield Marketing

Mergers on the Horizon: Will 2025 Be the Year of Mid-Market Consolidation?
Mergers on the Horizon: Will 2025 Be the Year of Mid-Market Consolidation? 1200 630 Byfield Marketing

In the legal world, it’s no secret that law firms have long sought consolidation as a strategic move to fend off competition, bulk up quickly, or take shortcuts into lucrative…

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Counsel Culture Podcast
  • Byfield Marketing

Counsel Culture – Climate Protests, Partner Retention, and US Firm Dynamics
Counsel Culture – Climate Protests, Partner Retention, and US Firm Dynamics 2560 1707 Byfield Marketing

In this week’s episode, Meg is joined by Joint Managing Directors Ben Girdlestone and Michael Evans. They discuss why climate protestors are targeting A&O Shearman, lateral partner retention, US firms…

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