In Part 2 of A Matter of Reputation, Byfield Founder Gus Sellitto continues his conversation with Peter Ashford, Chair of London Arbitration Week and independent arbitrator, and Artem Doudko, partner in Osborne Clarke’s Dispute Resolution practice.
Grounded in Who Speaks for Arbitration? — a strategic report by Byfield — this episode looks outward, exploring how arbitration is understood by the wider world and how that narrative is shaped.
The discussion considers how international arbitration is covered by leading global media, including the Financial Times, The Times, Reuters and Bloomberg — and highlights the opportunity to further deepen understanding of the scale, complexity and real-world impact of arbitration. The speakers explore what can be done to communicate this more clearly, and who is best placed to provide a strong, consistent leadership voice.
They also discuss the role of key industry initiatives such as London Arbitration Week (LAW) and London International Disputes Week (LIDW), and how these platforms help to raise awareness, foster dialogue and reinforce London’s position as a global disputes hub.
The episode concludes with a focus on the next generation: how arbitration can be more visible and accessible to students and trainees, and positioned as a compelling career path.
The episode can be downloaded and streamed from the following platforms:
Spotify: https://open.spotify.com/episode/1Q2NFYFWwjtTGeH5JoKKct?si=a964ae3507474cd3