I’m lucky enough to be in New York this week meeting our US clients, PR agencies and some of the other firms we know. Jet lag is a funny thing…
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In recent years, we have seen a drastic change in the way social media is used, targeted, and consumed. Users of all ages are becoming involved in online demonstrations and…
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“Right now the narrative is that anything to do with Russia is bad and there is no room for nuance while the war continues. That will change over time but…
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International Women’s Day is this week. Here are our tips on how firms can prepare, avoid a PR blunder on the day, and what Byfield does to support gender equality.…
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“Political pressure is only one part of the story – an awful lot of demand that firms take a clear public stance is coming from their clients and their people.”…
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In September last year, the partners at Mishcon de Reya voted to float the firm on the London Stock Exchange – one of the most significant pieces of news in…
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Our new research on litigation PR launched last week reveals some interesting reasons as to why litigation PR is a useful tool in the overall litigation armoury. Comments range from…
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“Aggressive strategies must be considered within the overall reputational framework. Long term, a sullied brand can be even more damaging to the bottom line than any settlement, or a bruising…
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“Stay calm and stay collected.” Do not get baited into over-reacting.” Account Manager Jonny Harris has shared his advice on reacting to fake news with PR Moment. Click here to…
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“Don’t be afraid to reach out and ask questions; we all learn from each other’s experience.” Byfield’s Senior Account Executive Kath Walkling has shared her insights on how to power…
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