Authors

  • Eugenia Verenko

A Brief History of Litigation PR
A Brief History of Litigation PR 2560 1709 Eugenia Verenko

The origins of Litigation PR may not be common knowledge amongst those outside the industry, but – according to Eugenia Verenko, Senior Consultant at Byfield – for those in the…

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  • Tayla Murphy

’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching
’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching 2560 1709 Tayla Murphy

Pitching to journalists can be a daunting undertaking for even the most experienced PRs, let alone those new to the trade, but learning to sell into the media is perhaps the single most important tick box for any PR consultant.

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  • Liam McCafferty

We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk
We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk 2560 1919 Liam McCafferty

In my previous blog, I explained how to anticipate risks to reputation as early and as comprehensively as possible by building the right capacities to become a reputation-conscious organisation. In…

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The litigation centre of a decentralised world
  • byfield

The litigation centre of a decentralised world
The litigation centre of a decentralised world 1457 806 byfield

Byfield Senior Content Executive Tobias Sansome has written for London International Disputes Week on how London has sustained its title as the centre for disputes resolution in a decentralised world.

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  • byfield

Does reputation risk mean calling time on law firm drinking?
Does reputation risk mean calling time on law firm drinking? 2048 1134 byfield

Byfield Managing Director Gus Sellitto has written for fivehundred magazine on whether it is time for law firms to sober up, after a number of high-profile investigations linked to excessive…

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Between a rock and a soft place – leadership in a crisis
  • Tsuey Shan Halford

Between a rock and a soft place – leadership in a crisis
Between a rock and a soft place – leadership in a crisis 1600 1200 Tsuey Shan Halford

The coronavirus pandemic has been a test of character and determination for millions, and within the context of business, it has been the ultimate test of leadership.

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Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
  • Liam McCafferty

Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk 1600 1200 Liam McCafferty

Just as history is oft said to repeat itself; there is rarely a crisis without precedent. For each and every conceivable event, there is likely someone, somewhere, who has experienced it.

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  • Gus Sellitto

Byfield MD Gus Sellitto writes for The Times
Byfield MD Gus Sellitto writes for The Times 1020 1164 Gus Sellitto

Byfield Consultancy managing director Gus Sellitto, has appeared in today’s edition of The Times discussing Sir Philip Green’s battle to save his reputation. The article analyses how the former BHS…

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  • Gus Sellitto

Byfield MD Gus Sellitto Writes For fivehundred
Byfield MD Gus Sellitto Writes For fivehundred 1618 1142 Gus Sellitto

Byfield Consultancy managing director Gus Sellitto has appeared in fivehundred, discussing the PR response to #MeToo and law firm reputations. The read the full article, please click here. This article originally…

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  • Gus Sellitto

Gus Sellitto in PR in Lockdown Podcast
Gus Sellitto in PR in Lockdown Podcast 2560 1298 Gus Sellitto

Listen to the Lockdown Podcast

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