Authors

  • Tayla Murphy

’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching
’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching 2560 1709 Tayla Murphy

Pitching to journalists can be a daunting undertaking for even the most experienced PRs, let alone those new to the trade, but learning to sell into the media is perhaps the single most important tick box for any PR consultant.

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  • Liam McCafferty

We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk
We Are Going to Need a Bigger Boat: Scenario Planning and Assessing Reputational Risk 2560 1919 Liam McCafferty

In my previous blog, I explained how to anticipate risks to reputation as early and as comprehensively as possible by building the right capacities to become a reputation-conscious organisation. In…

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  • Michael Evans

How to Avoid a Reputation Crisis When Presenting to Your Employees
How to Avoid a Reputation Crisis When Presenting to Your Employees 2560 1707 Michael Evans

In the light of recent allegations against KPMG’s Bill Michael, Account Executive Dina Hudson breaks down the value of authenticity, vs the need for tact. KPMG’s Bill Michael threw himself…

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  • Michael Evans

Exclusivity vs. Utility: The Argument Around Clubhouse
Exclusivity vs. Utility: The Argument Around Clubhouse 2560 1920 Michael Evans

Have you begun to think about how you’d integrate Clubhouse into your #communications strategy? Yes                              …

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  • Michael Evans

Aberrance, Blunders and Catface: The ABC’s of Zoom Errors
Aberrance, Blunders and Catface: The ABC’s of Zoom Errors 2560 1707 Michael Evans

In an interconnected world, we need to be sure we don’t share… too much. Silence falls in the zoom-call, jerking you back from your daydream. Sweat beads on your palms…

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  • Michael Evans

Priority Channels: Making the Most of Media
Priority Channels: Making the Most of Media 2560 1707 Michael Evans

Byfield’s survey shows social media may rule the roost, but content is her consort. One of our recent polls asked our clients which communication channel was their firm’s priority for…

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The litigation centre of a decentralised world
  • byfield

The litigation centre of a decentralised world
The litigation centre of a decentralised world 1457 806 byfield

Byfield Senior Content Executive Tobias Sansome has written for London International Disputes Week on how London has sustained its title as the centre for disputes resolution in a decentralised world.

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  • byfield

Does reputation risk mean calling time on law firm drinking?
Does reputation risk mean calling time on law firm drinking? 2048 1134 byfield

Byfield Managing Director Gus Sellitto has written for fivehundred magazine on whether it is time for law firms to sober up, after a number of high-profile investigations linked to excessive…

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Between a rock and a soft place – leadership in a crisis
  • Tsuey Shan Halford

Between a rock and a soft place – leadership in a crisis
Between a rock and a soft place – leadership in a crisis 1600 1200 Tsuey Shan Halford

The coronavirus pandemic has been a test of character and determination for millions, and within the context of business, it has been the ultimate test of leadership.

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Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
  • Liam McCafferty

Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk
Divining Dreams, Navigating Nightmares: Building Capacities for Predicting Reputational Risk 1600 1200 Liam McCafferty

Just as history is oft said to repeat itself; there is rarely a crisis without precedent. For each and every conceivable event, there is likely someone, somewhere, who has experienced it.

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