Building

Glasgow Science Centre

COP26: Getting Your Voice Heard

COP26: Getting Your Voice Heard 2560 1828 Tabitha Steemson

by Tabitha Steemson As we reach the twelfth day of Cop26 in Glasgow, this morning saw a major breakthrough with the first draft of a climate change agreement being published. …

read more
Green Practise

Green and Pleasant Law; How UK Law Firms Can Embrace Green Practise

Green and Pleasant Law; How UK Law Firms Can Embrace Green Practise 1600 550 Michael Evans

As floods devastate Asia and Europe, and the US suffers oppressive heatwaves, Byfield’s Senior Content Executive Tobias Sansome asks the question: what can legal firms do in the fight against…

read more

Building Foundations: A Short Guide to a Career in Legal PR

Building Foundations: A Short Guide to a Career in Legal PR 2560 1707 Tsuey Shan Halford

When you’re in the thick of it, and you can’t see the wood for the trees, do you sometimes think back to the start of your career and wonder how…

read more

Mind the Gap – Are London’s Legal Firms Finally Closing the Tech Gap?

Mind the Gap – Are London’s Legal Firms Finally Closing the Tech Gap? 2560 1709 byfield

Theresa Yurkewich Hoffman, Senior Policy and Innovation Advisor at the City of London Corporation, gives her thoughts on legal-tech gap, the ‘tech gap’, and what’s being done to address it. The…

read more

The Sleeping Giant – Wikipedia

The Sleeping Giant – Wikipedia 2560 1709 Michael Evans

The media is glutted with cautionary tales of firms that have dabbled in the ethically dubious waters of Wikipedia edits. Wikipedia has previously expressed dissatisfaction with the use of the…

read more

Bears Fighting Alligators: How to Pick Your Social Media Battlefield

Bears Fighting Alligators: How to Pick Your Social Media Battlefield 2560 1437 Michael Evans

James L Barksdale, a pioneering executive – and endless source of aphorisms – who operated during the late 90s digital boom, famously quipped that “in a fight between a bear and…

read more

’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching

’Tips and Tricks’ – A Junior PR’s Guide to the Basics of Pitching 2560 1709 Tayla Murphy

Pitching to journalists can be a daunting undertaking for even the most experienced PRs, let alone those new to the trade, but learning to sell into the media is perhaps the single most important tick box for any PR consultant.

read more

Exclusivity vs. Utility: The Argument Around Clubhouse

Exclusivity vs. Utility: The Argument Around Clubhouse 2560 1920 Michael Evans

Have you begun to think about how you’d integrate Clubhouse into your #communications strategy? Yes                              …

read more

Priority Channels: Making the Most of Media

Priority Channels: Making the Most of Media 2560 1707 Michael Evans

Byfield’s survey shows social media may rule the roost, but content is her consort. One of our recent polls asked our clients which communication channel was their firm’s priority for…

read more
Buzz feed News

The Media Has Evolved

The Media Has Evolved 1600 1200 Eugenia Verenko

The way in which media have covered scandals in the world of business and finance has changed dramatically in the last few years.

read more