Byfield Welcomes Gericó Associates to Mirovia

Byfield Welcomes Gericó Associates to Mirovia

Byfield Welcomes Gericó Associates to Mirovia 2560 1709 Asad Moghal

We are delighted to welcome Gericó Associates to Mirovia – the first dedicated international alliance for legal sector communications.

Gericó Associates is the first firm from Spain to join the alliance, and through Gericó, Muro & Asociados, has also expanded Mirovia’s reach to include audiences in Latin America

Founded in 2020 by Byfield and specialist partner agencies – Eliott & Markus in France, Eye Communications in Germany and Valletta PR in Italy – Mirovia is the first global PR and communications alliance to provide reputation counsel to legal sector clients who require dedicated support on a multi-jurisdictional basis, or on the ground support in a specific country. Member agencies are all legal sector specialists who have worked together on international projects.

Commenting on the news, Alfonso Everlet, Managing Director of Gericó Associates states: “This is a key move in our international strategy that allows us to offer a very high quality and coordinated service in the main European jurisdictions and in Latin America. No one else can offer a specialised service in the legal sector in so many jurisdictions simultaneously”.

Find out more about Mirovia here.