We are delighted to welcome Gericó Associates to Mirovia – the first dedicated international alliance for legal sector communications.
Gericó Associates is the first firm from Spain to join the alliance, and through Gericó, Muro & Asociados, has also expanded Mirovia’s reach to include audiences in Latin America.
Founded in 2020 by Byfield and specialist partner agencies – Eliott & Markus in France, Eye Communications in Germany and Valletta PR in Italy – Mirovia is the first global PR and communications alliance to provide reputation counsel to legal sector clients who require dedicated support on a multi-jurisdictional basis, or on the ground support in a specific country. Member agencies are all legal sector specialists who have worked together on international projects.
Commenting on the news, Alfonso Everlet, Managing Director of Gericó Associates states: “This is a key move in our international strategy that allows us to offer a very high quality and coordinated service in the main European jurisdictions and in Latin America. No one else can offer a specialised service in the legal sector in so many jurisdictions simultaneously”.