Reports suggest that we are likely to see a surge in litigation as a result of Covid-19. Any company or individual taking or facing litigation should give careful consideration to how they communicate before, during and following any dispute. Indeed, the PR strategy is as important as the legal strategy and the two should work in tandem. We know that cases can be won in the law courts, but that reputations can be lost in the court of public opinion.
Read Managing Director Gus Sellitto’s thoughts on litigation PR and the rules of engagement, written in conjunction with the PRCA.