Reputation
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Byfield was engaged by City of London Corporation to help build London’s reputation for legal innovation and support the reputation of its legaltech sector globally. London is a well-known hub for fintech, proptech and insurtech, but awareness of lawtech lags compared to other jurisdictions around the world. To address this, the City of London Corporation sought to drive more traffic to its Global City website where lawtech focused content would be promoted .
Counsel
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To promote London’s reputation for innovative Lawtech, Byfield created a multi-channel video campaign called “Legal Life Cycle” for publication during Justice Week 2020.
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The campaign included three short, engaging videos to showcase work in legal innovation taking place in top firms in London. Byfield led the production of the content from drafting compelling interview questions and liaising with interviewees, to conducting the videoshoots and overseeing post-production.
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The result was a series of interview-led videos with Shilpa Bhandarkar (Head of Innovation at Linklaters), Christopher Georgiou (Head of Ashurst Advance), and two Data Scientists from BLM. We also provided a detailed social media strategy for City of London Corporation, emphasising how best to utilise this content; as well as for key stakeholders to distil and share the content in bite-size formats.
Building
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City of London Corporation received positive feedback and a substantial increase in engagement across their social media channels. In addition, the City of London Corporation saw a 30% increase in traffic to its Global City website during Justice Week as a result of the compelling content.
