Reputation
- We were retained by a leading US law firm which acquired the London Office of a renowned UK private equity boutique. The identity of the acquiror was unexpected, as the US firm had been in play for six months with many potential suitors. Our mandate included managing all external communications across various channels, both reactive and proactive, to ensure a seamless transition and positive public perception.
Counsel:
- Given the sensitive nature of the acquisition and the attention it would inevitably attract, we adopted a comprehensive external communications strategy with a comprehensive Q&A to prepare for potentially challenging market reaction.We also took the lead in front line external communications when the deal was announced. Our focus was on securing positive coverage across premium business titles, including Bloomberg, Reuters, and Financial News. This was one of the biggest stories in the legal sector in 2022 with the substantial coverage being overwhelmingly positive.
Building:
- The market has been closely monitoring the integration between the two firms, and we have been at the forefront of managing their reputation during this period. Not only have we secured positive press coverage, but the tie-up has also received illustrious industry accolades, attesting to the success of our communications strategy. Our proactive and reactive communications efforts have resulted in favourable client outcomes and have played a significant role in the successful integration of the new team.