Reputation
- We were engaged by a national mid-market law firm to manage communications during its merger negotiations with a transatlantic firm. Our role was to ensure that all communications were strategically aligned to support the merger discussions and to manage the narrative should the discussions become public knowledge.
Counsel:
- Our approach was multi-faceted, focusing on both internal and external communications. We conducted messaging workshops and scenario planning sessions with key stakeholders to ensure a unified voice across all channels. We divided our communications plan into two main categories: Pre-Announcement (briefings for key stakeholders, internal memos) and Post-Announcement (media relations, public statements).As news of the merger negotiations began to leak, we activated a press office to manage the flow of information and to control the narrative. This ensured that both firms were portrayed in a manner consistent with their strategic objectives.
Protecting:
- When the firms eventually decided to call off the discussions, we were instrumental in shaping the narrative as to why the merger did not progress and ensure that events were reported accurately. We managed responses to the media, ensuring that the coverage was such to safeguard the reputation of our client, as well as supporting with messaging for internal and client communications. Our comprehensive approach to information management and narrative control was pivotal in achieving these outcomes.